My name is Nik Scott and I help women use content marketing to create online personal brands that convert their followers into leads and customers.
Many entrepreneurs use the words personal branding and "kinda" know what it is, but few know how to TRULY leverage their personal brand to grow their business.
Too often personal branding is minimized to how popular you are on social media or your reputation in a given industry, but it is much more than that.
I have built my entire business leveraging my personal brand as my primary marketing and lead generation tool. My personal brand is the single most valuable asset in my entrepreneurial portfolio.
My philosophy around personal branding is rooted in Selfless Self-Promotion™ where the core of it is: my personal brand is NOT about me.
Throughout my career my personal brand has helped me land corporate positions with no "formal" training, get promoted to various positions, secure 4 and 5 figure clients, grow my social media following, become an expert in my industry, and more.
And guess what? I want to teach you how to harness the power of your personal brand so that you can obtain your own levels of success!
Women can create a thriving online personal brand that propels their business without "faking it till you make it."
I BELIEVE IN:
Taking action, learning from your mistakes, results, determination, commitment, discipline and transparent dialogue
I'M NOT ABOUT:
Excuses, broken promises, being put in a box
YOU CAN FIND ME:
Traveling, performing karaoke, binge watching reality TV, drinking champagne, watching the sun rise/set or making memories with my family
I know what it's like to feel invisible online.
Just like every other online entrepreneur on the Internet I started my journey with zero followers, zero subscribers, zero comments, zero engagement.
It felt like I was standing at the bottom of a deep dark hole and no one was listening!
So, I did what everybody online said I should be doing and I started to get "consistent" and curate my content. I spent hours grappling over what ONE photo to post on my Instagram. I flooded my YouTube channel with whatever kind of "lifestyle" video was trendy at the time. It wasn't long before my audience grew.
100 followers...500 followers...2,160 followers...
I felt like all of my hard work was FINALLY starting to pay off.
But there was one problem.
No one was buying what I was selling.
As a matter of fact, any time I would post anything about my offer, it was practically ignored by the majority of my audience.
I started feeling like I was wasting my time.
Does any of this sound familiar? If it does, you're not alone!
I've been exactly where you are and I know exactly what it takes to pull yourself out of that deep dark hole.
My journey has taught me two very valuable lessons:
Anyone (literally) can hop on the Internet, chase followers, call what they're doing a "personal brand" but never convert one customer from their efforts.
It's a whole different vibe when you learn how to attract an audience, solidify your expertise and influence in the marketplace and sell your offer all at the same time. (All without overwhelm and burnout, might I add...)
I've taken every lesson I've learned over the years, packaged them up, tested them, refined them and now I teach other women how to leverage the full potential of their personal brand.
DON'T TAKE MY WORD FOR IT...
LET'S BUILD YOUR PERSONAL BRAND.
I don't teach theory. I teach truth.
As an established business coach, personal brand strategist and social media influencer I have more than 12 years experience in online personal branding. I've worked with everyone from real estate agents, course creators, online coaches and consultants to some of the world's most recognizable corporate brands (Disney, Google and Unilever to name a few) helping them all attract targeted audiences to buy their products, programs and/or services.
What I teach has been put into practice. What I teach has been proven to work.
Are you ready to learn how to build a personal brand that converts?