Hey There!
My name is Nik Scott and I empower businesses to build better brands.
Ummmmm. Nik. What does that even mean? 🥴
I'm glad you asked!
In a nutshell, many businesses understand that marketing is a necessary operational function, but few companies adequately invest in their marketing teams enough to substantiate it to be anything more than a support function. In other words, too many businesses miss this part:
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Marketing, and in particular branding, is a powerful revenue-generating machine and the backbone to scale your business.
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Too often branding is minimized to the visual identity of the business, how pretty the website is, or whether you have a blue check mark next to your name on Instagram, but it is much more than that.
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I have built my entire career helping businesses leverage their brands as their primary marketing and lead-generation tool. It’s critical for the audiences I serve to fully grasp that their brand is one, if not the single most valuable asset in their operational portfolio.
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My philosophy around branding is rooted in Experiential Storytelling™. Meaning, I believe branding is a story that actively unfolds, providing your audience with memorable experiences, while converting them across integrated customer touchpoints.
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My experience includes leveraging integrated marketing channels such as public relations, email, social media, video, and web to help crystalize your brand and marketing strategy.​
MY PHILOSOPHY:
Businesses can create compelling online brands that naturally and organically convert their audiences
I BELIEVE IN:
Taking action, unlearning, results, determination, commitment, discipline, and transparent dialogue
I'M NOT ABOUT:
Excuses, broken promises, being put in a box
YOU CAN FIND ME:
Traveling, performing karaoke, binge watching reality TV, drinking champagne, watching the sun rise/set, or making memories with my family
Have you ever met someone who had a plan for their life from the time they were 10-years-old and at the age of 37 they'd done exactly what they said they were going to do?
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Well, THAT is not my story! ðŸ«
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As a matter of fact, when I'm asked how I got to this point in my career, I often respond to the question with a reflective pause as I take a moment to decipher exactly how did I get here.
The truth of the matter is, I didn't choose marketing, marketing chose me.
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To answer the question of how did I become an award-winning brand expert, I'd have to take you back to 2008 when a career as a marketer wasn't even a figment of my imagination.
In 2008, I worked as an accountant at an advertising company. If you know anything about corporate accounting there are a lot of numbers involved, A LOT! I was good at my job. I got promoted and had begun working toward obtaining both an MBA and CPA. I was preparing myself to get on track to be someone's controller or CFO. But there was one problem.​
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Accounting is not my thing. 😩
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So, to make up for the lack of creativity in my day job, when I was off the clock I maintained a blog. It wasn't long before my blog gained traction but as shiny object syndrome would have it, something else piqued my interest.
A new video platform called YouTube.
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I created an account and started experimenting. I was hooked! After about two years, I traded my blog for a YouTube channel and learned everything there was to learn about video. What I didn't know, is that while I was busy teaching myself how to use Final Cut Pro X and publishing books, I was also teaching myself how to build a brand, manage social media, craft messages, develop content strategy, engage an audience, create meaningful online experiences, and tell stories.
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Fast forward to 2014, I applied for a job as a social media coordinator. While I had no formal experience, I was hired into the position because I had a documented body of work and proof of my results right on the Internet readily available for anyone to find.
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My work in social media gave me the insight I needed to see just how powerful marketing can be. This work enabled me to see, just like accounting, marketing touches every facet of the business.
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I entered a whole new world. A world that was exciting. A world that (like accounting) provides the space for me to solve problems. A world where I can take everything I've learned from my dynamic experience and use it to impact businesses.
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With all that said, I invite you to spend some time on my website to learn more about me, my work, and the results I can help your business achieve 🥂
© 2023 by NIK SCOTT