Something I advise my clients all the time is:
If you have time to consume social media content you have time to create it.
Because it’s so easy to get stuck in the rabbit hole of your timeline, that can be a tough pill to swallow for many online entrepreneurs.
And it’s easy to understand because many entrepreneurs are still mixing their personal social media content with their business content.
While it’s important to have a healthy ratio of social media content consumption AND creation, you should definitely be spending more time creating social media content than you do consuming.
While social media alone will not accelerate the growth of your personal brand, it is a necessary tool for you to leverage in your personal branding mix.
In my signature program FABB Public Speaking we do a deep dive into the necessary digital assets you need to grow your brand and exactly what you should be using each of them for.
When thinking about personal branding strategies that you can use to grow your brand, social media is a great accompaniment to every single one of them.
But it can’t work if you're spending all your time consuming content and none of your time creating it.
One of the top reasons I hear from clients as to why they aren’t actively growing their personal brand is because they don’t have time.
But those same clients will spend 10 hours every week consuming, sharing, commenting, liking and saving other people’s social media content.
So, the question then is, how much time should you be consuming and how much time should you be creating?
Honestly, there is no finite, definitive answer.
But I will say this:
If you’re committed to accelerating your personal brand and you’re consuming more content then you’re creating, then the scale is NOT tipping in your favor.
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