When your personal brand is solid, it has a direct impact on the sales and profitability of your company brand. Think about Rihanna and Fenty Beauty. Rihanna is known for her flawless make-up looks, bold styling choices and all-around bad-assedness. If you trust Rihanna and love what she stands for, chances are you won't think twice about becoming a customer of her product line—or at least you won't think twice about trying it.
I can say this with confidence, because Fenty hit the shelves less than three years ago and before ANYONE ever reviewed the products (except for Rihanna herself) Fenty Beauty products generated more than $70 million in sales in its first month!
So, when I say your personal brand has a direct impact on your bottom line, you can take that to the bank, literally.
We all know we should be taking more control over our personal brands. But if you aren't a mega-super celebrity like Ri-Ri, what exactly are the benefits of you investing in your brand?
So that you can secure the BAG 💰
It doesn't matter if you are Rihanna, Tyler Perry, Oprah or Nik Scott, there are three amazing benefits of personal branding that help you get to that BAG.
Personal branding helps you:
Build your network
A strong personal brand that clearly articulates who you are, what you do and who you serve makes it easier for your target audiences to see value in connecting with you, off- and online.
Attract the RIGHT clients and customers
Your personal brand positions you as the go-to expert in your industry which leads to you to attracting more of the right clients and referrals.
Become a Gateway for premium pricing
Your personal brand will add value to your products and services. Your brand justifies charging premium prices. Without it, you're a commodity who will find yourself in price wars. And, let's be honest. There will always be competitors that can beat your price.
The need for developing a personal brand outside of your company brand will not go away. The fact of the matter is, if you aren't taking time to invest in your personal brand you may very well be leaving money on the table.
And who wants to leave money on the table when it can be in your bank account?